MI & Insights Analyst / Commercial Reporting & Insights Analyst

🚀 MI & Insights Analyst

📍 Reading (Hybrid Working)

💼 Permanent

We’re looking for an experienced MI & Insights Analyst to take ownership of performance reporting, dashboards, management information and insight generation across Sales & Marketing activity.

This is a highly visible role focused on turning complex commercial data into actionable insights that drive prioritisation, optimisation, forecasting and business growth across both core and emerging propositions.

🔍 What you’ll be doing:

• Own and develop the Customer Office MI & reporting suite
• Deliver insight across campaign performance, channel ROI, funnel health and conversion metrics
• Produce weekly, monthly and quarterly reporting packs for leadership and board-level stakeholders
• Build and maintain dashboards across multiple business applications
• Analyse commercial performance trends and provide recommendations for growth and optimisation
• Improve data quality, CRM hygiene and reporting accuracy
• Partner closely with Sales, Marketing, Digital and Data teams to ensure robust measurement and reporting frameworks

📊 Key areas of expertise:

• Commercial MI and performance reporting
• Dashboard creation and data visualisation
• Sales funnel and pipeline reporting
• Marketing performance analysis and attribution
• Turning data into meaningful business insight and recommendations
• Stakeholder engagement across Sales, Marketing, Ops and Finance

🛠 Tools & experience:

• Power BI
• HubSpot
• GA4
• Monday.com
• Excel & Microsoft 365
• LinkedIn analytics/reporting tools
• Strong B2B reporting and analytics experience preferred

✅ We’re looking for someone who:

• Has strong commercial reporting and MI experience
• Can confidently communicate insights to senior stakeholders
• Understands CRM, marketing automation and web analytics
• Thrives in a fast-paced, data-driven environment
• Has a keen eye for accuracy, governance and reporting discipline

To apply for the MI & Insights Analyst, please send your CV to [email protected]